Articles


You Can Double Your Online Business by Using a Blog

by Kale McClelland

Even though traffic to your website isn't a guaranteed entity, one thing is.

If you post good, quality content with the right keywords on your blog, Google will notice. Then depending on how long people stay on your site, Google will decide if you're an 'authority' on your niche topic.

If this happens, Google will index your site and literally thousands of people can then find it. This means that many quality prospects will visit your business online daily.

That said, Google can also be unforgiving. Depending on what you do, it can be "unpredictable."

If Google changes its algorithm, or raises its standards for being an authority blog and yours falls short (since Google will NEVER notify you of what that standard is), then you're out of luck.

Your traffic can disappear instantly.

Luckily, we have Web 2.0 to the rescue, which can be much more effective and a lot quicker than a search engine in getting you tons of traffic. Blogs make it very possible for you as a business owner to take full advantage of it.

David Ledoux explains how he gets over 10,000 visitors to his blog, with over 7000 of those coming from social bookmarking sites. Have a look at Vitale's Hypnotic Marketing 2.0 bonus interview for the full report.

What does that mean? If David had simply sat back and waited for Google or another search engine to recognize him, he'd be getting less than half the traffic he's getting at the present moment.

Sites such as Stumbleupon.com, OnlyWire.com and Digg.com let you share your blog posts and articles with millions of viewers with one simple push of a button.

In addition, these social bookmarking sites are free and can produce amazing results if you use them properly.

However, there are a few things you must keep in mind before you go haywire submitting your blog content to them. The effectiveness of your blog largely depends on the community members on these sites.

In these communities, democracy is key. People vote your blog article up or down. If enough people like it and vote it up, the article becomes highly visible, which means that you get more traffic. It depends on your content and its quality.

If you blog with marketing in mind and you write things that really sound like ads or otherwise come across as very self-serving or otherwise scream "marketing," people will run away. Advertising and marketing really have no place when you share content on the site. People don't like to be sold "to," so you shouldn't try it.

And yep, you have to make content interesting. Boring just won't do. Keep your content engaging, funny, interesting, or whatever particular pull is appropriate for your venue. You can play your blog articles back into your product or service in some way, but do it creatively and without "selling" to people.

A great technique is to create articles based on the calendar. Holidays, events, and seasons can be very interesting topics to write about. Writing about things going on currently in the news is also very effective.

Joe Vitali wrote a blog called "Desperate Valentines," in which he stated 15 things you could do if you were alone on Valentines Day. He launched that blog on February 14th and what do you think happened? Once he submitted it to Digg.com, he generated almost 20,000 unique hits to his blog.

The possibilities are literally endless, so make sure you blog to take advantage of this key component in Internet marketing, gone Web 2.0.

To learn how more about how Dr. Joe Vitale and David Ledoux use Blogs and Web 2.0 strategies to multiply their businesses quickly, check out their bonus interview over at Hypnotic Marketing.

Published July 21st, 2008

Filed in Home Business, Marketing