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If writing sales copy doesn't come naturally to you then the idea of generating powerful sales copy is one of the tasks that is never looked forward to. Unfortunately it is one of those jobs that cannot be shirked if you want to take advantage of your email list and use the auto-responder facility. It is a well known fact that most sales rarely occur as a result of the original visit to a product landing page. The prime goal of the landing page is to save the email address of anyone who has taken advantage of the bonus offering. The aim of the auto-responder emails to to contact the visitor, generate interest and extract the order.

But what do you put into these emails? You could write about how good the product is, or some other factual topic of interest. This type of content can be important when developing a relationship with the members of the list, but unfortunately they don't convince the reader to order anything.

If you are going to get sales, you need to be able to write hypnotic messages that that will bring in the orders. This is easy to say but really difficult to do well. You could, of course, pay to have the copy written. Alternatively, you could save the money that the outsourcing costs and put it in the bank instead! Good sales copy is very expensive!

What is the secret of writing killer emails for your auto-responder, yourself?

Well there is a fool proof three email approach that works in almost every case. The approach is simple and the skill lies in understanding what the goal of each email is. It is important to understand the overall pattern that the auto-responder emails must conform to.

Email 1. This first email is all about building a relationship . This is a soft sell email, one which identifies very clearly what the product features and benefits are. It will set the foundation and puts the product in context and tells why the reader will find the product invaluable.

Email 2. The second email is critical. There is an assumption that the reader already knows what the product is all about, having previously received the first email so this email is about removing any issues or problems that the reader may have about the product. The simplest way to achieve this is in the form of a question and answer session. You ask the question on behalf of the reader and then provide an answer that creates a positive state of mind.

Email 3. This is obviously the killer email that secures the sale. From the previous two emails You have earned the reader's trust , built an understanding of the product and removed any barriers that prevented the reader from buying. So now it is time to ask for a purchase. The proven approach is to produce a list of killer bullet points derived from the product and then to provide a click-through to the product purchase.

In order to conduct an effective auto-responder campaign it is essential to thoroughly know your product. Before you start any of the emails, read all of the product material and identify the main bullet points. Examine the product carefully and identify what it does, then identify how this will help the purchaser. The secret is always to sell the benefits rather than the product. It is important to place yourself in the position of the purchaser who has got to be able to see how buying the product will bring benefit to their lives.

The bigger the benefits, the greater the likelihood of a sale.

The ability to construct emails for your auto-responder is a good skill to learn as it will dramatically impact on your bottom line. Writing good copy is basically about attention to detail and practise and as long as you follow the basic principles you will be able to write successful and effective copy.

If you feel that you could do with a helping hand, then there are packages available of pre-written emails aimed at specific Clickbank products. These sales letters are hand crafted by professionals and their cost is reduced by being shared amongst a number of users. Typically these packages are restricted in availability in order to protect their effectiveness in the product market place. If you can find these packages of ready made emails then all that you have to do is add them to your auto-responder and wait for the money to arrive.

Roger Titley is the webmaster of a successful internet marketing business about Cash Creator emails. Visit the web site http://www.crazycashcreator.com to find killer email content for your auto-responder. If you want to learn how to make real money from the internet then visit http://www.themillionaireaffiliate.com