Articles

Gaining national or local media exposure for your company, products or services in print is one of the most valuable ways to secure consumer interest in your business. Advertising is the most popular way to get attention, but proves to be the most costly.

Ever want to see your company, product or service featured in a national newspaper or hot trade title? Then you are not alone. But should you be doing this? Is there any value? The answer to the first question is: DO IT! Newspapers and magazines build consumer awareness both nationally and locally. Now let's have PR expert Marsha Friedman, Chief Executive Officer of Event Management Service Inc, a national public relations firm, give you the answer the second question: Is there any positive value in appearing in newspapers and magazines? : 1. The Power of the Written Word. If you want your business to keep rolling along successfully, it is important to have credibility within your industry. It is vital to have credibility in your industry because without it, your message will fall on deaf ears. This is where a print campaign can help you out. The written word is always thought to be true. " Therefore articles you've written that get published or articles with quotes from you gives you immediate positioning as an expert in your field" says Marsha Friedman.

2. Attractive demographics. If you are familiar with the major book chains, then you know how many aisles that they dedicated solely to newspapers and magazines. Newspapers and magazines are scattered all over the floors and filling the racks with more titles than ever before. "With over 137 million Americans regularly reading a daily newspaper and more than 31,000 publications ranging from antiques to zoology, the print media hold mass appeal as a key source of entertainment and information" says Marsha Friedman,. 3. Plethora of newspapers and magazines to choose from. One of the most attractive aspects of the print media is the huge variety of publications you can target - monthly and bi-monthly magazines, daily and weekly newspapers, local and national magazines . Marsha Friedman, adds, "You are spoiled for choice sometimes with the print medium ." With so many choices there are great opportunities when it comes to targeting the perfect ones ! When it comes to newspapers and magazines, it truly is the more the merrier!

4. Email Your Interview. Many busy business people want to get coverage in newspapers and magazines, but are too tied up at work to deal with impromptu telephone interviews by journalists that last for hours. Are you afraid of saying the wrong thing? "Another great aspect of the print medium is that many interviews are done via email which gives you time to pour over each question and nail them as specifically as you so choose ", says Marsha Friedman. Email interviews are becoming the norm and really help you by providing the time to answer the questions adequately.

5. All publications have opportunities for you! Many people think that if you are not going to get your article published in a major national newspaper or magazine, then a print PR campaign is a waste of time - 'I want The New York Times or Nothing!' It is true, coverage in a huge national title can be phenomenal, but you may be missing a huge segment of your market! " Don't discount coverage in small publications", says Marsha Friedman,. "Every inch of every paper is extremely valuable and will help you build a profile that the media cannot ignore. "

Now you know the tips, get writing! If you would like to learn more about gaining national and local media exposure for your company, product or service, without the financial burden of monthly retainers, Marsha Friedman is available to be of service . Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .