Articles

Marsha Friedman, Chief Executive Officer of Event Management Services, a national publicity firm says "From my experience it seems that the missing thing in many people's pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure." Friedman adds, "What do I mean by positioning? It is simply the art of presenting your book, product or service to the media in such a way as to convey an immediate interest and understanding of the subject. This will position your topic next to other hot and similar news stories!which will really help people have a quick and simple understanding of your topic. Positioning has been used for decades by Madison Avenue with much success, yet there is little understanding of it. When it comes to writing a release to attract media attention - radio, television, and print - the rules of press release writing need to be!well!.rewritten.

Marsha Friedman says, "You always need to put a well-thought out strategy, mixed with creativity into the presentation of your product and service to the media. Let's face it. The competition for attention makes the job of publicity increasingly more difficult. But, positioning is the missing link that will pull you through." Let's let Marsha Friedman share some tips that her firm uses to position her clients at EMSI:

1. Make sure that the materials you will be supplying the media with will present a good, clear communication of your message and it's relevance in today's world.

2. Take a look at what you are promoting and find the "pearls" - those pieces of information that set it apart. Or, those statements or assertions that are alarming or ground-breaking about your product and service.

3. Take a close look at the media and see how other items like yours are being handled and portrayed. Are they being treated well? Ignored?

4. Then start writing your press release! Make sure that you get all of these "pearls" of wisdom down on a two page (maximum) release and slap an eye-catching headline at the top. The audience of your press release is a very inundated producer, so make it eye catching!

5. Don't require the producer or editor to use their imagination to see how the topic would be of interest to their listeners/viewers/readers. Give them an instant concept of the show or article you are suggesting.

6. Don't send out the same release to the different media. Remember that they are each looking for something different. A 20 minute interview on a talk radio show is not the same as a 5 minute television news interview.

7. Don't forget your bio! This is your time to really establish yourself as an expert on the topic that you are presenting in your release. It's time to build some credibility.

8. You can be a bit more sales-y with your talk radio press releases, but always remember to give a clear idea of the show and why you are an expert to talk about your topic.

Marsha Friedman adds, "So there you go, some tips to really get your press release in order. But don't forget that without a relentless phone follow up campaign you may not be able to reap the fruits of your labor. Often times the media never receives your materials or was interested but just too busy to call for more information. Following up by phone puts you ten steps ahead of the hundreds of publicists desperately vying for their attention."

If you would like to learn more about gaining media attention for your company, product or service, without the financial burden of monthly retainers, Friedman would love to help. Feel free to contact her directly at mfriedman@emsincorporated.com or visit her firm online at http://www.emsincorporated.com. As a public relations expert Marsha Friedman has the ability to get the media attention that you desire without breaking your budget with costly monthly retainers .

Marsha Friedman has been a leading authority on public relations for nearly two decades as CEO of Event Management Services, Inc (EMSI). If you would like to receive her free Ebook "How to Be a Great Talk Radio Guest" visit http://www.emsincorporated.com.