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Achieving a higher web site search engine rank can be an arduous process. Here are some simple tips to help you get better search engine ranking

Keyword Density - This term refers to the frequency of your keyword versus the total number of words on the page. Although the optimal keyword density varies depending on who you ask, most experts recommend you keep this under the 15% mark. If your article or page is, say, 100 words long, your keyword should not be present more than 15 times. You can insure your keyword density is not too high by using a free site like live-keyword-analysis.com.

Back-Links - You need to concentrate on building high numbers of links to your website from sites that are related to your sites theme or topic.Search engines value sites with lots of relevant, incoming links, and also look at their relevancy and overall quality as well. If you are not conscientious about both, you could end up lowering your rank instead of raising it. Writing articles and submitting them to article directories and is one of the best ways to build relevant links.

Heading Tags - There is a better alternative to just dressing up your headlines by making them bolder and bigger which will be more effective in drawing eyeballs. Try and use headers. H1, H2, H3 and similar headers are not only helpful in making titles, subheading etc. more prominent, they can also change headline size according to their position in the article. Be aware of certain facts about using headers though. The keyword in your H1 header will be viewed as being of prime importance by search engines, so don't place more than one H1 header on a single web page. It's not technically wise to do so. More than one H2 or H3 headers are OK. You should make an attempt at getting to H6 headers although most websites only utilize up to header H3.

- Both live, human visitors to your site and search engines prefer original content. Plagiarized content is increasingly being monitored, discovered and penalized by the search engines. Original content is always preferable, will always be valued and is a far better approach for long-term success.